A fresh fish store along National Route 55.

The shop is located just at the right spot making it the perfect place to buy souvenirs when you return from the Lower Right of Shikoku.
Also because there is a fish tank you can buy fresh fish, japanese lobster, abalone, horned turban, etc.

Various side dishes are also available.
The warm welcome from the friendly shop owner and his beautiful wife is also a good selling point.